Work
SAINET
AI and dynamic identity: a visual system
Scope
Timeline
3 Weeks
Overview
SAINET is a student association from the University of Siena focused on AI dissemination. They asked us to map out their identity: we handled the creative direction and visual strategy to position them as the fresh and accessible go-to hub for the sector.
Challenge
The challenge was to create a brand that speaks to students, professors, and companies with equal authority, minus the stuffy academic vibe while proudly showcasing the group's roots. It was absolutely crucial to ensure maximum flexibility for the brand across all contexts, from strictly institutional to purely educational.
Approach
We engineered a dynamic logo system capable of adapting to different contexts. We defined the color palette, typography, and built all operational templates such as pitch decks and social assets. Finally, we stepped in on-site to handle the visual direction for their first launch events.
Outcome
A modular, digitally native visual identity ready to scale.
Toolkit
- Brand Identity & Visual Strategy
- Dynamic logo system
- Font & Color Palette
- Template Design - Social & Pitch
- Creative Direction
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